The concept is in the term, itself: Brainstorm. Your brain unleashes a phalanx of ideas in rapid form, but which ideas makes sense–and most importantly from a business standpoint–which ideas generate income? That’s the real key question.
Sometimes our minds settle into “sleep mode” and attempting to find revenue-generating ideas is like pulling teeth. Good marketing needs clean, clear and rapid yet patient thinking. The How To Pitch An Invention To A Company you draw through the better the chances of you finding that golden nugget. There are numerous ways to move ideas from grey to green matter. Here are some tips:
Don’t Leave Home Without It – Jot it down! No matter how many ideas you may have, usually have a pen, paper, notebook, PDA, smartphone, PC, paper napkin or chisel nearby to record thinking. One never knows when an understanding may surface. If you’re just like me, away from pen might be away from mind!
One of the best tools will be the smartphone. The QWERTY keyboards are best for rapid idea recording. And, if you find yourself with no means of writing it down, well…leave yourself a voicemail.
Find the correct Environment – If you believe better in a quiet room make sure you start brainstorming in that setting. Our company is often flooded with too much “noise clutter” in our casual and working lives. If quiet is the thing you need, then look for the empty conference room (or janitor’s closet) away from calls, emails and interruptions. Find that quiet place and let your mind settle. Take a deep breath and clear the clutter, blow out the brain dust and listen to the silence.
Some of your best ideas surface inside the strangest places. Yes, the shower is a great place. For a few odd reason my thoughts works well in the shower. Perhaps it’s the positive ions or even the running water from the minor key of nature (most sounds of nature are in a minor key for you musicians). Granted, it may be difficult to take note of ideas in the shower, but also for some odd reason ideas often flow with all the water. And when you find the right environment, write All of the ideas down. Stupid ideas. Strange ideas. Left field ideas…all of the ideas.
Timing is Everything – Some brains think better each day and some better at night. Some don’t think at all but that’s another matter. For me personally, my mental abilities are sharper each morning. Once that cup of joe hits my neurons and mixes with many dopamine my thoughts is off and running. Thus, should it be ideas you will need, ensure that you put aside focused time for you to jot down ideas in your time of peak intellectual alertness.
If you are on the other side and your brain tends to set using the sun, ensure that you capitalize on the “night person” benefits. One benefit of the evening owl personality is the fact that great ideas will come during the night, rest inside your sleeping brain, then upon waking they provide only the solution you were looking for. The phrase, “sleep onto it” has more benefits we realize. Furthermore sleep encourage patience nevertheless it allows suggestions to ferment and incubate.
Whiteboard Magic – The whiteboard is one of the best brainstorming tools ever invented. Basically If I don’t possess a whiteboard I find it hard to think, particularly when I have to “think out loud.” Just examine those UPS whiteboard commercials: simple, illustrative, innovative, clear and simply plain fun to look at.
Even when you are just like me along with your handwriting looks encrypted, the white board is a fantastic tool to “let it all flow.” The white board enables writing, erasing, easy editing, multiple colors and best of all—it forces one to help keep your thoughts brief. In addition, ideas from a group meeting are easily incorporated on the board.
Becoming whiteboard savvy takes practice. Think “Excelish” and graphical along with the words/ideas you record. Clear, concise and Patent My Idea is really a natural by-product of excellent whiteboard use. Don’t underestimate the simplicity of this tool. Cavemen may have written the first wheel on the first whiteboard (cave wall), so don’t forget its value. Have one both at home and some in the office. You will be surprised just how valuable something this erasable slate could become. And, if price is not just a barrier, using a whiteboard that records and prints your brainstorms is the ideal of both worlds.
Many Brains Makes Lite Work – Proverbs states that “in numerous councilors there is wisdom”. In marketing exactly the same holds true. There is just no alternative to objective filtering due to multiple minds looking at multiple ideas. The mass mind meld usually is most effective at the outset of the brainstorming process because a small group of people could generate rapid fire ideas to start the process. After the shotgun of thoughts, words and ideas is positioned on paper or whiteboard, the entire process of narrowing along the winning ideas begins. Give and take along with healthy debate and interaction also helps with this process.
But remember, it’s best to have a team leader in this particular process. If there is nobody to direct the thought stream it is easy to get sidetracked or overwhelmed. Appoint a focus leader for efficiency sake. Also, always have an objective under consideration for your ideas. Ask yourself, “what is the function of these ideas?” Ask, “How could we provide new services or products from what we should learn and see?” And above all, enable the results speak on their own. The end in the process could be distinct from the ogzbhq so don’t hesitate to alter, stop, drop or add new goods and services when the storm is finished. Brainstorming, like a storm, assumes a lifetime of its own-so let your ideas do exactly that.
Don’t Ignore the Customer – The best products and services are Inventhelp George Foreman Commercials, not company driven. Soliciting ideas from the web site, comment boxes and focus groups are critical. For instance, one company I worked with enjoyed a tough time selecting an item color. So, an easy survey with 3 to 5 color choices and a radio button selection interface was all we needed to gain feedback from web customers. Because your web site is working 24/7, let it get to be the way to obtain free consumer research. Employing a professional focus group marketing company might be cost prohibitive, so utilize calls to your current customers, web site surveys and trade events being a way to obtain decision data.