The two most visited websites are Google and Facebook and the second one is viewed as the “should have” asset for businesses. Why? Because Facebook is a tool that allows you to connect with your prospective customers directly and almost personally. It is the B2C connection because customers can have a direct means of contacting a company.
When it comes to B2B connecting, though, marketers still haven’t adopted the social site. Why? Well, the effectiveness appears to be missing. But which may be that companies haven’t learned the best way to market Facebook properly. So if you don’t have a Facebook page for your company, or else you aren’t seeing anything significant originating from your page, the question is, are you currently marketing your Facebook page to fullest possibility?
Let’s have a look at a few things you should be doing to utilize this dynamic platform to improve brand awareness among other businesses, especially the competition and vendors.
Step One. Create an intriguing Facebook page. Here is the very first thing your overall and prospective customers will see and it is the simplest move to make. Begin by developing a profile by finding two pictures. You’ll need to have a 32px x 32px for that company’s profile image. Then you need an 851px by 315px for your cover photo.
These are the first thing that is observed by targeted traffic to your Facebook page, so it is a huge deal. Remember good high-resolution quality graphics will be the reflection of the business on Facebook.
Now, complete the company information. This consists of what your enterprise is information on, a method to contact you, your days and hours of business, your way of payment and something that describes your company. This is not something that you should rush through all things considered… it is what will make an effect on visitors about your company.
Ok Now What? Now that you have your company Facebook page, the next task is to fill the page with content. You need to good quality stuff so that when visitors see your Facebook page, they will want to “like” the page!
Use images and videos that can create an environment which is so dynamic, visitors would want to contact your company, or at a minimum, visit your website. You ought to post something on Facebook no less than 72 hours every week.
Why? Well, the internet can be your 24/7/365 employee and Facebook is always there. So by posting regularly with content that is certainly fun, informative, interesting, and intriguing, you could be interacting with visitors when they have Facebook.
Research has discovered that by posting a couple of time every day will get the most interaction with followers. It is possible to set goals on your Facebook page that tracks your failures and successes with all the content that you posting. Utilize this information to learn what targeted traffic to your page want to see. Don’t be posting simply to be active.
And remember, your overall customers, potential customers, and suppliers, vendors, as well as your competitors are scanning Social Media Marketing throughout the day, each day, all year round. So you can pre-schedule posts for holidays and weekends and not have to be on Facebook 24/7/365 yourself. Whew!
Competitors and Vendors
This next phase can be carried out with the step above simultaneously as your Facebook page progresses. Start by searching Facebook for your suppliers and vendors. Search for your customer’s Facebook page and industry news, trade magazines, and vendors. Then similar to their page and reply to their posts from your company’s Facebook page.
This Is B2B Social Networking Strategy
B2C Facebook pages wait for existing and potential customers in the future, more-or-less. It is actually much easier to just advertise within the store actually. But for an organization, B2B marketing offers you the ability to connect to other businesses pages to market your brand, products, and services as well as share content.
By getting together with your competition, suppliers, and vendors on Facebook, additionally, you will gain other followers which will have an interest in your small business too. When the fans of your competitors, suppliers, and vendors pages notice your interaction with them, they will look at your activity on your Facebook page so when they see content that is appealing for them, they’ll click that “like” button and begin after the company too.
Keep your Content Going
You need to continue posting content on the Facebook page and you have to share the content from the pages you may have liked and follow too. This will assist you to continue to form an environment that nurtures discussion on the Facebook page.
Remember, that content articles are king be it on your company website or perhaps your company’s social platforms. In addition to a Facebook page, you ought to have a Google page, a LinkedIn Page, a Twitter page and whatever other social media platforms your competition, existing and potential prospects, suppliers, and vendors use.
Keep the content top quality, informative and interesting or people won’t follow yourself on any social media platform. Moreover quality content, make use of social media marketing platforms to promote too. These are generally ncpzun places to publish contests, deals, and sweepstakes.
And This Takes Time! Now this is actually all going to get you being online, daily, using these social networking platforms like Facebook, Google , LinkedIn, Twitter, etc., etc. Yeah, you knew there was a catch here, right? Yes, you’re going to have to invest some time on these social media platforms to do all this stuff we just discussed for successful B2B strategy and quality content posting. And that is certainly where I will help you as being a Freelance Writer & Virtual Assistant! Get in touch with me and see a few things i will offer both you and your business. Find me on Facebook, Google, LinkedIn, and Twitter and like my pages, follow my pages and then contact me!