Wholesale hats flow out to retailers throughout the States and round the globe. What is so interesting about wholesale hats that stock the retail shops? Why can’t consumers pass them by without trying them on, even it is just for fun?
Wholesale hats provide personality, individualism, and character. Yes, but we know already that. The deeper attraction is identification with heroes. Hats define a lot of heroes and retailers give you the statement that helps the common person identify with the heroes in their lives. Before you write this off as a plug for bulk order hats, read on and discover should your heroes aren’t here.
First there’s the cowboy hat. These wholesale hats reach every age group. The older generation remembers John Wayne, Marshal Matt Dillon, and Captain Gus from Lonesome Dove. Maybe their interests go deeper to historical figures like Wild Bill Hickok, Wyatt Earp, or Buffalo Bill. The hat that dominates this look is the creation of John B Stetson who defined cowboy hats together with his original design he named “Boss of the Plains”. This wide brim felt using a high creased crown replaced this mixture match of hats cowboys wore until then and reached such popularity that Stetson was making over two million hats a year by 1886. This is the hat nearly every cowboy mentioned previously wore and the style their admirers want today.
They are the heroes and cowboy hats that appeal to middle age and up, but what about the young? They have got another group of heroes you discover on MTV or perhaps in country music. When J-Lo and Britney Spears showed up in rolled straw cowboy hats a rage swept the nation with this headwear. Do you reckon rolled straw cowboy hats on Willy Nelson and much more current, Kenny Chesney and Jessica Simpson don’t effect what their fans wear? Quite the contrary! Country music fans are big in to the cowboy hats that appear to be good on their own idols.
What to do now regarding the golfers? From the early twentieth century, this sport so captivated public interest that the Sears & Roebuck catalog had pages of golf hats that looked like oversized newsboys. For Ben Hogan it was this or an ivy cap. Sam Snead was a fedora man and Greg Norman position the Aussie on the world map. How many seniors can you see on the golf course wearing the hat that made their favorite golfer look nice? The bond between headwear and heroes appears to run so deep you never outgrow it.
The sports connection with hats doesn’t end there. Baseball caps need no introduction. Here is the hat that everyone feels comfortable wearing today. When every man wore a fedora with his suit inside the forties and fifties, all-stars like Ted Williams, Stan Musial, and Mickey Mantle were looking good within their ball caps and had a massive fan club. By the sixties fedoras were tossed aside and also the cool headwear was ball caps. Since then ball caps haven’t missed a lick.
The there’s football fans. Coach Bear Bryant at Alabama and Tom Landry from the Dallas Cowboys probably inspired more guys to wear herringbone or houndstooth fedoras than each of the advertising of Madison Avenue.
Next comes the movies which can be always delivering a brand new batch of heroes. Indiana Jones has returned in the theaters as well as Cracker Barrel restaurants can sell adult size Indiana Jones fedoras. And also the Great Gatsby? Fans opt for the oversized ivy cap. Don’t forget Rocky within his porkpie. For that women, Angelina Jolie fans will need to have a cloche once they begin to see the Changeling. Movies create a huge impact on hats and fashion generally speaking.
Then there’s the vintage crowd and those that remember hats that parents or grandma and grandpa wore. This stuff is soaked in happy childhood memories that wholesale hats revive-fedoras for men from the forties or fifties, pillboxes for ladies through the same era. How about those old family photos with cloches? When anyone sees a hat that rings a bell jbocge childhood memories, they must comment, they must try it on, and often they need to buy it.
OK, kids don’t know anything about these hats, but they sure know celebrities. Think this doesn’t provide heroes that wholesale hats fulfill? You already know it does-J-Lo’s wide brim floppy hat, Hillary Duff’s ivy cap, Britney’s fedora, or Brad Pitt’s newsboy. Here’s a wholesale hat market that continues, and on, as well as on like the pink bunny.
So just why do a few of the wholesale hats that ship to wholesalers blow out while others hardly sell? Take cowboy hats in 2007. Many wholesalers in addition to retail shops sold more cowboy hats in 2007 than every other style. Yet department shops reported cowboy hats his or her worst performer in headwear. It appears to knowing your market and playing in their mind. You wouldn’t expect the shopper looking for Ives St Laurent to be fitting rolled straw cowboy hats. From the same token, trendy shops catering to the young waste space displaying dress hats. Hats must fit the market and connect with the heroes of this age range.
Somehow hats, greater than some other accessory, help the average person take on the aura of larger than life personalities that touch them. Often conscious, sometimes sub-conscious, the buyer gravitates to the hats that identify all of them with their heroes.